Our Future

Modernising an Iconic Aussie Brand

It’s a new era for Chicken Treat with our modern restaurant designs and comprehensive refurbishment program. From drive thru restaurants to small format shop fronts, Chicken Treat are ‘The Chicken Hero’s’.  We surprise and delight our customers offering soul satisfying chicken and customer service.
In 30 years Chicken Treat has grown from one store to a network of over 55 restaurants across WA… and now it’s time to spread our wings and go further!

Our New Look

Encapsulating the essence of a brand that had successfully been in market for over forty years, our new look is BOLD, INNOVATIVE, CONTEMPORARY and FUN!

Food packaging, marketing collateral and store fit outs resemble superhero comic strips. Cartoons incorporate ABBA, Bjorn Borg, ACDC, turtle-neck jumpers and short shorts to reference the 1970s when Chicken Treat was created. They include words like 'lip smacking', 'smack bang', 'wham bam', 'dang' and 'crunch' to reference the quality of product, and customers’ reactions to Chicken Treat’s food innovation and flavour.

Our Menu Innovation

The menu is what our customers come back for time and time again. Our core focus is to develop great flavor and dynamic food combination to drive customer curiosity… we may even go as far as saying that our menu is “a refined American food journey with an element of crazy”. Our most successful innovations include; the Chicow Burger, ‘Chicken Crackling’, a ‘Giant Family Burger’ that could feed four and our game changer ‘Crunchified Chicken’.